Is Blogger Free Blogging Tool from Google Still a Better Option to Earn?
If you’re considering starting a blog and wondering whether Blogger (the free blogging platform from Google) remains a smart choice for earning online in 2025 — this post explores everything you need to know: features, monetization, pros & cons, success tips, and alternatives.
What is Blogger?
Blogger is a free blogging platform launched by Google in 1999, later acquired by Google in 2003 and integrated with Google accounts. It allows users to create and publish blog posts under a subdomain (for example yourblog.blogspot.com) or a custom domain. The core advantage: zero hosting cost, close integration with Google products (AdSense, Analytics), and beginner-friendly setup.
Can you earn money using Blogger?
Yes — you can earn via Blogger, but “earning” depends on multiple factors: traffic, niche, monetization strategy, and blog growth. Common ways to monetize a Blogger blog:
- Display Ads: Using Google AdSense or third-party ad networks on your blog.
- Affiliate Marketing: Promoting products/services & earning commissions.
- Sponsored Posts: Brand collaborations or paid content.
- Digital Products: Selling e-Books, courses, or downloadable tools.
- Services: Using the blog as a lead-magnet for services (consulting, freelancing, training).
Many bloggers started via Blogger, got initial traffic, then scaled to custom domains or other platforms — but the earning potential is still there if you do the work.
Advantages of Using Blogger
- Zero Hosting Cost: Blogger is fully free — no monthly hosting fees or server maintenance.
- Google Integration: Easy AdSense setup, ties with Google Analytics, and reliable uptime.
- Beginner-Friendly: Minimal setup required — you can be live in minutes.
- Security & Reliability: Google manages the infrastructure — fewer worries about server hacks, SSL, etc.
- Suitable for Niche Blogs / Side Income: For casual or part-time bloggers, Blogger is a low-risk way to test an idea.
Limitations & Challenges of Blogger for Earning
While Blogger offers many benefits, there are trade-offs — especially if you aim for serious income or long-term growth.
- Limited Design & Flexibility: Customizing templates, user experience and advanced features is more constrained compared to WordPress or self-hosted platforms.
- Domain Ownership & Branding: A subdomain (blogspot.com) may reduce perceived professionalism; using a custom domain adds cost and may still carry limitations.
- SEO & Scalability Constraints: While Blogger is SEO-friendly, advanced SEO tactics, plugin support, multi-site scaling and e-commerce setups may be limited.
- Platform Risk: You don’t own the underlying platform fully; if Google changes policy or limits features, you may be affected.
- Competition & Monetization Saturation: With many free blogs out there, gaining meaningful traffic takes effort — relying purely on display ads may not yield substantial income unless traffic is large.
Is Blogger Still the “Better” Option for Earnings?
The question is nuanced and depends on your goals:
- If you’re a beginner testing blogging, want minimal cost, and aren’t chasing six-figure earnings yet — Blogger is a good choice.
- If you aim for serious blogging income (₹50,000+ monthly), multiple income streams, premium design, and full control — then a self-hosted WordPress or other CMS may serve you better.
In short: **Blogger is great for starting and learning; potentially limiting for scaling.** Use it as a stepping stone rather than a final platform if you’re ambitious.
Success Tips for Earning on Blogger
Here’s how to get the most out of Blogger and optimize for earnings:
- Choose a clear niche (e.g., “Typing Test Tools”, “Productivity Tools” as your site does).
- Use a custom domain (e.g., yourblog.com) even if hosted on Blogger — boosts branding and trust.
- Design for speed & mobile: Use lightweight templates, compress images using your own tool (e.g., BizNiche Image Compressor).
- Optimize content: 1500-2000 word posts, internal linking, meta descriptions, tags, structured HTML (like this post).
- Drive traffic via SEO + social + tools: Build tools/pages (like typing tests, calculators) that attract users and lead to monetization.
- Use multiple monetization streams: ads + affiliate offers + digital products rather than one option only.
- Track performance: Use Google Analytics, custom dashboards; analyze pages, bounce rates, conversion and optimize accordingly.
When to Consider Moving Off Blogger?
Consider migrating when:
- Your monthly pageviews exceed ~50,000+ and you need plugin-level control.
- You want full e-commerce, membership areas, custom app integrations.
- You want full ownership: hosting, backups, flexible themes and migrations.
- You want to scale multiple sites or build a network of income-generating platforms.
Final Verdict
Yes — Blogger remains a viable, free, and low-risk blogging platform to earn nowadays, especially for beginners or niche hobby-blogs. However, if your goal is serious monetization, full control, growth and scalability, you may outgrow it — and a self-hosted solution may serve you better in the long term.
Start with Blogger if you like, hone your content & monetization skills, then move to a more advanced platform when your traffic and ambition grow. Many bloggers follow exactly that path.
